<\/span><\/h5>\n<\/li>\n<\/ol>\nBu y\u00f6ntem, markan\u0131n t\u00fcketiciler, yat\u0131r\u0131mc\u0131lar ve i\u015fletme sahipleri taraf\u0131ndan alg\u0131lanan de\u011ferine dayan\u0131r. Bu y\u00f6ntemde, markan\u0131n alg\u0131lanan de\u011feri, markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131, sadakat oran\u0131, piyasa pay\u0131 ve di\u011fer fakt\u00f6rler gibi \u00f6l\u00e7\u00fclebilir kriterler kullan\u0131larak hesaplan\u0131r. Bu y\u00f6ntem daha s\u00fcbjektif bir yakla\u015f\u0131md\u0131r, ancak markan\u0131n t\u00fcketiciler taraf\u0131ndan alg\u0131lanan de\u011ferini dikkate al\u0131r.<\/p>\n
Her iki y\u00f6ntem de kapsaml\u0131 ara\u015ft\u0131rmalar ve analizler gerektirdi\u011finden, marka de\u011feri hesaplamas\u0131 genellikle profesyonel marka dan\u0131\u015fmanlar\u0131 veya finansal analistler taraf\u0131ndan yap\u0131l\u0131r.<\/p>\n
T\u00fcm bu maddeleri \u00f6zetlemek gerekirse; markan\u0131z\u0131 bir de\u011fer \u00fczerine kurgulamal\u0131, t\u00fcm ad\u0131mlar\u0131n\u0131z\u0131 ise bu de\u011feri korumak ve g\u00fc\u00e7lendirmek ad\u0131na atmal\u0131s\u0131n\u0131z.<\/p>\n
T\u00fcketicilerin zihninde yer edinmek \u00f6nemli, t\u00fcketicilerin zihninde tam da olmak istedi\u011finiz \u015fekilde yer edinmek ise en \u00f6nemlisi. Bu i\u00e7erik sayesinde markan\u0131z\u0131n hikayesinde bir yerimiz olduysa ne mutlu bize!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Bir marka kuracaks\u0131n\u0131z veya hali haz\u0131rda marka sahibiyseniz marka de\u011feri kavram\u0131n\u0131 s\u0131k\u00e7a duymu\u015fsunuzdur. Markan\u0131n temelinde onu insanlara duyurmak ve onlar\u0131n akl\u0131nda yer edinmek yatar. \u0130\u015fte tam da bu noktada marka de\u011feri devreye giriyor. Hedef kitlenizin akl\u0131nda kalabilmek ve do\u011fru bir \u015fekilde alg\u0131lanmak i\u00e7in marka de\u011ferinizi do\u011fru temeller \u00fczerine kurgulamal\u0131 ve att\u0131\u011f\u0131n\u0131z her ad\u0131mda onu d\u00fc\u015f\u00fcnerek …<\/p>\n","protected":false},"author":2,"featured_media":1726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,35],"tags":[],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","category-marka"],"_links":{"self":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":3,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"predecessor-version":[{"id":1745,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts\/1722\/revisions\/1745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/media\/1726"}],"wp:attachment":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}