{"id":1225,"date":"2021-11-23T18:57:43","date_gmt":"2021-11-23T15:57:43","guid":{"rendered":"https:\/\/www.sitedestek.com\/blog\/?p=1225"},"modified":"2021-12-12T16:44:45","modified_gmt":"2021-12-12T13:44:45","slug":"hedef-kitle","status":"publish","type":"post","link":"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/","title":{"rendered":"Hedef Kitle Rehberi"},"content":{"rendered":"<p><strong>Hedef kitle<\/strong>, bir \u00fcr\u00fcn\u00fcn veya hizmetin alma olas\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu grubu ifade eder. Bir \u00fcr\u00fcn\u00fcn pazarlamas\u0131nda en etkin rol alan hedef kitle, dijital pazarlamac\u0131lar\u0131n en b\u00fcy\u00fck kozudur.<\/p>\n<p>Bir \u00fcr\u00fcn\u00fc\/hizmeti herkese satabilir misiniz? Peki \u00fcr\u00fcn\u00fcn\u00fcze\/hizmetinize ilgi duyan kullan\u0131c\u0131 gruplar\u0131n\u0131 olu\u015ftursan\u0131z ve pazarlama stratejisini kitlenize g\u00f6re yapsan\u0131z net kitleyi yakalam\u0131\u015f olur musunuz? Bu i\u00e7eri\u011fimizde hedef kitleyi ele al\u0131p, ba\u015far\u0131l\u0131 bir hedef kitle olu\u015fturaca\u011f\u0131z \ud83d\ude42.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1402\" src=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-rehberi.jpg\" alt=\"Hedef Kitle Rehberi\" width=\"2500\" height=\"1309\" srcset=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-rehberi.jpg 2500w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-rehberi-300x157.jpg 300w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-rehberi-1024x536.jpg 1024w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-rehberi-768x402.jpg 768w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-rehberi-1536x804.jpg 1536w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-rehberi-2048x1072.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik \u00d6zeti<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac97144d8acf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #141414;color:#141414\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #141414;color:#141414\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac97144d8acf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-Nedir\" >Hedef Kitle Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-Analizi\" >Hedef Kitle Analizi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-Arastirma-Cesitleri\" >Hedef Kitle Ara\u015ft\u0131rma \u00c7e\u015fitleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Soru-Cevap\" >Soru-Cevap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Facebook-Business-Managerden-Guc-Alin\" >Facebook Business Manager&#8217;den G\u00fc\u00e7 Al\u0131n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-Analizi-Ornegi\" >Hedef Kitle Analizi \u00d6rne\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-ve-Persona-Iliskisi\" >Hedef Kitle ve Persona \u0130li\u015fkisi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Persona-Nedir\" >Persona Nedir?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Persona-Ornegi\" >Persona \u00d6rne\u011fi<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-Hakkinda-Sik-Sorulanlar\" >Hedef Kitle Hakk\u0131nda S\u0131k Sorulanlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Basarili-Bir-Hedef-Kitle-Olusturdugumu-Nasil-Anlarim\" >Ba\u015far\u0131l\u0131 Bir Hedef Kitle Olu\u015fturdu\u011fumu Nas\u0131l Anlar\u0131m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-Olustururken-Nelere-Dikkat-Etmeliyiz\" >Hedef Kitle Olu\u015ftururken Nelere Dikkat Etmeliyiz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Olusturdugum-Hedef-Kitleler-Nerede-Isimize-Yarayacak\" >Olu\u015fturdu\u011fum Hedef Kitleler Nerede \u0130\u015fimize Yarayacak?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.sitedestek.com\/blog\/hedef-kitle\/#Hedef-Kitle-Olusturuyorum-Fakat-Hep-Basarisiz-Sonuclaniyor-Ne-Yapmaliyim\" >Hedef Kitle Olu\u015fturuyorum Fakat Hep Ba\u015far\u0131s\u0131z Sonu\u00e7lan\u0131yor, Ne Yapmal\u0131y\u0131m?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Nedir\"><\/span>Hedef Kitle Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Hedef kitle nedir<\/strong> ile ba\u015flamak isterim. \u00c7\u00fcnk\u00fc, <strong>hedef kitle ne demek<\/strong> oldu\u011funu anlamak, uygulamaktan daha \u00f6nemli.<\/p>\n<p>Hedef kitle, belirli metriklerle filtrelenmi\u015f ideal m\u00fc\u015fteri grubudur. Olu\u015fturulan ba\u015far\u0131l\u0131 hedef kitleler ile yap\u0131lacak olan reklam kampanyalar\u0131 hedefine daha do\u011fru ula\u015fm\u0131\u015f olur. Her m\u00fc\u015fteriye hitap edip finans kayna\u011f\u0131n\u0131z\u0131 t\u00fcketmek yerine, ba\u015far\u0131l\u0131 bir <strong>hedef kitle analizi<\/strong> ile cebinizde ciddi anlamda rahatlayacakt\u0131r.<\/p>\n<p>Hedef kitle olu\u015fturulurken a\u015fa\u011f\u0131da yer alan baz\u0131 demografik bilgiler kullan\u0131l\u0131r:<\/p>\n<ul>\n<li>Ya\u015f<\/li>\n<li>Cinsiyet<\/li>\n<li>Konum<\/li>\n<li>E\u011fitim d\u00fczeyi<\/li>\n<li>Medeni durumu<\/li>\n<li>\u0130lgi Alanlar\u0131<\/li>\n<\/ul>\n<p>Yukar\u0131da yer alan baz\u0131 hedef kitle olu\u015fturma metrikleri, ideal m\u00fc\u015fterilerimizin bize bir nevi a\u00e7\u0131k adresini vermektedir \ud83d\ude42.\u00a0 Bu demografik bilgilerle kitlemizi olabildi\u011fince daraltmam\u0131z gerekiyor. Bu bize hem ideal m\u00fc\u015fterilerimizi belirler hem de ileti\u015fim \u015feklimizi belirlemektedir.<\/p>\n<p>18-25 ya\u015f aras\u0131 olan bir m\u00fc\u015fteri kitlesi ile 35-50 aras\u0131 olan kitleyle olan ileti\u015fimimiz farkl\u0131 olacakt\u0131r. T\u00fcm bu metrikler do\u011fru kullan\u0131ld\u0131\u011f\u0131nda olu\u015fturaca\u011f\u0131m\u0131z reklam kampanyalar\u0131n daha sa\u011fl\u0131kl\u0131 olaca\u011f\u0131ndan \u015f\u00fcpheniz olmas\u0131n.<\/p>\n<p>\u0130\u00e7eri\u011fimizin devam\u0131nda yukar\u0131daki metriklerle ba\u015far\u0131l\u0131 bir hedef kitle olu\u015fturup, olas\u0131 m\u00fc\u015fterilerimizi yakalayaca\u011f\u0131z.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Analizi\"><\/span>Hedef Kitle Analizi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Hedef kitle analizi<\/strong>ne ba\u015flamadan \u00f6nce markan\u0131z\u0131 ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \u00e7ok iyi tan\u0131mal\u0131s\u0131n\u0131z. \u00c7\u00fcnk\u00fc, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc iyi tan\u0131mad\u0131\u011f\u0131n\u0131z vakit ba\u015far\u0131l\u0131 bir hedef kitle olu\u015fturamaz ve pazarlama ad\u0131mlar\u0131nda ciddi zorluklar \u00e7ekersiniz.<\/p>\n<p>Hedef kitle analizinden \u00f6nce markan\u0131z ve \u00fcr\u00fcn\u00fcn\u00fcz ad\u0131na \u015fu sorular\u0131 sorup cevaplar\u0131n\u0131 verebilmelisiniz:<\/p>\n<ul>\n<li>Markam ve \u00fcr\u00fcn\u00fcm kimlere hitap ediyor?<\/li>\n<li>Rakiplerim kimler?<\/li>\n<li>Mevcut m\u00fc\u015fterilerimin demografik bilgileri neler?<\/li>\n<\/ul>\n<p>Bu t\u00fcr sorular\u0131n net cevab\u0131n\u0131 verebilmeniz ba\u015far\u0131l\u0131 bir hedef kitle analizi i\u00e7in b\u00fcy\u00fck bir ad\u0131m olacakt\u0131r.<\/p>\n<p>\u00dcr\u00fcn\u00fcn\u00fcz hakk\u0131nda yeterli bilgi sahibi olman\u0131z sizlere i\u00e7eri\u011fimizin ba\u015flar\u0131nda yer verdi\u011fimiz baz\u0131 demografik bilgileri verecektir. \u00d6rne\u011fin bebek \u00fcr\u00fcnleri sat\u0131yorsan\u0131z hedef kitle demografiniz &#8220;20-40 ya\u015f aral\u0131\u011f\u0131, kad\u0131n, T\u00fcrkiye, t\u00fcm e\u011fitim d\u00fczeyleri, evli, bebek \u00fcr\u00fcnlerine ilgi duyan&#8221; olarak \u015fekillenecektir.<\/p>\n<p>Rakiplerinizi yak\u0131n markaj\u0131n\u0131za al\u0131p, reklam kampanyalar\u0131n\u0131 inceledi\u011finizde m\u00fc\u015fteri ile olan ileti\u015fim dilini \u00f6\u011frenecek ve kampanyalar\u0131n\u0131zda ona g\u00f6re \u015fekillenecektir. X rakibinizi inceledi\u011finizde &#8220;duygusal yakla\u015f\u0131m&#8221; sergiledi\u011fi bir reklam kampanyas\u0131n\u0131 g\u00f6rebilir, Y rakibinizi inceledi\u011finizde &#8220;\u00fcr\u00fcn\u00fc \u00f6n plana \u00e7\u0131karma&#8221; kampanyalar\u0131yla kar\u015f\u0131la\u015fabilirsiniz. Rakiplerinizin olu\u015fturdu\u011fu bu reklam kampanyalar\u0131n\u0131n etkile\u015fim oranlar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak ileti\u015fim ve pazarlama dilinizi \u015fekillendirmi\u015f olacaks\u0131n\u0131z.<\/p>\n<p>Hali haz\u0131rda sizden daha \u00f6nce al\u0131\u015fveri\u015f yapm\u0131\u015f m\u00fc\u015fterilerinizin verilerini yorumlad\u0131\u011f\u0131n\u0131zda hedef kitlemizde son bitirici vuru\u015fu yapm\u0131\u015f olaca\u011f\u0131z. Daha \u00f6nce bir \u00fcr\u00fcn alan m\u00fc\u015fterilerinizi arayabilir veya verilerini sakl\u0131yorsan\u0131z do\u011fum tarihi, konum, cinsiyet gibi demografik bilgilerini yorumlayabilirsiniz. Genel toplamda bu size \u015fu verileri verebilir: &#8220;10.000 sipari\u015fim var, bunun 5.000 bini erkek, \u00e7o\u011funluk konum \u0130stanbul, ortalama ya\u015f 27 . Geri kalan 5.000lik k\u0131s\u0131m ise kad\u0131n, \u00e7o\u011funluk Ankara, ortalama ya\u015f 24<em>&#8221;\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Arastirma-Cesitleri\"><\/span>Hedef Kitle Ara\u015ft\u0131rma \u00c7e\u015fitleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Hedef kitle ara\u015ft\u0131rma \u00e7e\u015fitlerinin<\/strong> en temel mant\u0131\u011f\u0131 olan ve kullanabilece\u011finiz en iyi y\u00f6ntemlerden birini asl\u0131nda <strong><a href=\"#Hedef-Kitle-Analizi\">Hedef Kitle Analizi<\/a><\/strong> ba\u015fl\u0131\u011f\u0131m\u0131zda verdik. Yine de ayr\u0131 ba\u015fl\u0131klar alt\u0131nda sizlere hedef kitle ara\u015ft\u0131rma \u00e7e\u015fitlerini a\u00e7\u0131klamak istiyorum.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Soru-Cevap\"><\/span>Soru-Cevap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00dcr\u00fcn\u00fcn\u00fcz, markan\u0131z ve m\u00fc\u015fteri kitleniz ile ilgili kendi markan\u0131z i\u00e7inde soru-cevap yapman\u0131z ideal m\u00fc\u015fteri kitlenizi bulman\u0131zda i\u015finize yarayacakt\u0131r. Soru-cevap yaparken mevcut m\u00fc\u015fterilerinizden cevaplar\u0131 bulabilir ve kaynaklardan ara\u015ft\u0131rmalar yapabilirsiniz. \u0130\u015fte o sorulardan bir ka\u00e7\u0131:<\/p>\n<ul>\n<li>Hedef kitlenizin ortalama ya\u015f aral\u0131\u011f\u0131 nedir?<\/li>\n<li>Hangi ileti\u015fim t\u00fcr\u00fc onlar\u0131 daha \u00e7ok etkiliyor?<\/li>\n<li>Medeni durumlar\u0131 nedir?<\/li>\n<li>\u0130leti\u015fim \u015fekilleri nas\u0131l?<\/li>\n<li>Nerede ya\u015f\u0131yorlar?<\/li>\n<li>Sat\u0131n alma s\u00fcrecindeki onlar\u0131 buna iten nedir?<\/li>\n<li>Rakipleriniz kimler?<\/li>\n<li>Rakiplerinizden daha \u00f6nce al\u0131\u015fveri\u015f yapt\u0131ysa neden onlar\u0131 tercih ettiler?<\/li>\n<\/ul>\n<p>Bu sorular\u0131 kendiniz eklemeler yaparak geni\u015fletmelisiniz. Unutmay\u0131n, sorular artt\u0131k\u00e7a ideal m\u00fc\u015fteri grubunuza daha \u00e7ok yakla\u015facaks\u0131n\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook-Business-Managerden-Guc-Alin\"><\/span>Facebook Business Manager&#8217;den G\u00fc\u00e7 Al\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hedef kitlenizi daha iyi tan\u0131mak i\u00e7in Facebook Business Manager&#8217;i kullanabilirsiniz. Hedef kitle ara\u015ft\u0131rma \u00e7e\u015fitlerinden en iyi verim alabilece\u011fimiz Business Manager ile, nokta at\u0131\u015f\u0131 \u00f6neriler alman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p>Bir Facebook Business Manager hesab\u0131n\u0131z yoksa <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener\"><strong>business.facebook.com<\/strong><\/a> \u00fczerinden kay\u0131t olup reklam hesab\u0131 a\u00e7man\u0131z gerekmektedir.<\/p>\n<p>Herhangi bir reklam seti olu\u015fturup &#8220;hedef kitle&#8221; sekmesi \u00fczerinden detayl\u0131 hedef kitle olu\u015fturma i\u015flemi yapabilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1384 size-full\" src=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-hedef-kitle-olusturma.png\" alt=\"Business Manager Hedef Kitle Olu\u015fturma\" width=\"2048\" height=\"1072\" srcset=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-hedef-kitle-olusturma.png 2048w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-hedef-kitle-olusturma-300x157.png 300w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-hedef-kitle-olusturma-1024x536.png 1024w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-hedef-kitle-olusturma-768x402.png 768w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-hedef-kitle-olusturma-1536x804.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Bu k\u0131s\u0131mdan reklam \u00e7\u0131kmayacak olsan\u0131z bile hedef kitlenizi olu\u015fturabilir, Business Manager&#8217;in verdi\u011fi \u00f6nerileri g\u00f6z \u00f6n\u00fcnde bulundurabilirsiniz. Hedeflemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z kitleyi tahmin edip size harika \u00f6nerilerde bulunabiliyor. Mutlaka denemelisiniz! \ud83e\udd70<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1385 size-full\" src=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-onerileri.png\" alt=\"Business Manager \u00d6nerileri\" width=\"2048\" height=\"1072\" srcset=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-onerileri.png 2048w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-onerileri-300x157.png 300w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-onerileri-1024x536.png 1024w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-onerileri-768x402.png 768w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/business-manager-onerileri-1536x804.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>E\u011fer hala bir Business Manager hesab\u0131n\u0131z yoksa mobil cihaz\u0131n\u0131zdan Instagram \u00fczerinden bir g\u00f6nderinize t\u0131klay\u0131p &#8220;g\u00f6nderiyi \u00f6ne \u00e7\u0131kar&#8221; diyerek ilgili yerin mobil versiyonuna da ula\u015fabilirsiniz. T\u00fcm bunlar\u0131 yaparken hesab\u0131n\u0131z\u0131n bir i\u015fletme hesab\u0131 oldu\u011funu kontrol edin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1386 size-full\" src=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/instagram-hedef-kitle-olusturma.png\" alt=\"Instagram Hedef Kitle Olu\u015fturma\" width=\"2048\" height=\"1072\" srcset=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/instagram-hedef-kitle-olusturma.png 2048w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/instagram-hedef-kitle-olusturma-300x157.png 300w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/instagram-hedef-kitle-olusturma-1024x536.png 1024w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/instagram-hedef-kitle-olusturma-768x402.png 768w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/instagram-hedef-kitle-olusturma-1536x804.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Analizi-Ornegi\"><\/span>Hedef Kitle Analizi \u00d6rne\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Hedef kitle analizi \u00f6rne\u011fi<\/strong> ile sa\u011flamam\u0131z\u0131 yapal\u0131m. Ara\u00e7 al\u0131m ve sat\u0131m\u0131 yapt\u0131\u011f\u0131m\u0131z\u0131 varsayal\u0131m. Hedef kitle olu\u015fturma \u00e7e\u015fitlerinde yer alan soru-cevap aksiyonunu hemen al\u0131yor ve soru ya\u011fmurunu ba\u015flat\u0131yorum \ud83d\ude05.<\/p>\n<ul>\n<li>Kitlem 25-55 ya\u015flar\u0131 aral\u0131\u011f\u0131nda<\/li>\n<li>Genelde erkek m\u00fc\u015fteriler<\/li>\n<li>T\u00fcrkiye&#8217;yi hedefliyorum<\/li>\n<li>T\u00fcm e\u011fitim d\u00fczeyleri<\/li>\n<li>Medeni hali \u00f6nemli de\u011fil<\/li>\n<li>Ara\u00e7lara ilgi duymal\u0131<\/li>\n<li>XXX Oto Galerisi Rakibim<\/li>\n<li>XXX Oto Galerisi Sosyal Medya&#8217;n\u0131n g\u00fcc\u00fcn\u00fc kullan\u0131yor\/bende kullanmal\u0131y\u0131m<\/li>\n<li>Sat\u0131n alma s\u00fcrecinde kendilerine taksit imkan\u0131 sa\u011flarsam bu onlar\u0131 cezbediyor.<\/li>\n<\/ul>\n<p>Markam\u0131 ve \u00fcr\u00fcn\u00fcm\u00fc soru ya\u011fmuruna tutarak hedef kitlemi olu\u015fturdum. Hedef kitlemi daha da daralt\u0131p net bir sonuca m\u0131 ula\u015fmak istiyorum? O zaman hemen <strong><a href=\"#Facebook-Business-Managerden-Guc-Alin\">Facebook Business Manager<\/a><\/strong>&#8216;i kullan\u0131r\u0131m yada i\u00e7eri\u011fin devam\u0131nda bana anlat\u0131lan harika ba\u015fl\u0131\u011f\u0131 beklerim \ud83d\ude42.<\/p>\n\n\t\t<div class=\"box success  alignleft\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>Olu\u015fturdu\u011funuz reklam kampanyalar\u0131ndan geri d\u00f6n\u00fc\u015f almaman\u0131z k\u00f6t\u00fc sonu\u00e7 ald\u0131\u011f\u0131n\u0131z anlam\u0131na gelmez. Al\u0131c\u0131, o \u00fcr\u00fcne ihtiyac\u0131 oldu\u011funu biliyordur ama \u015fimdi almay\u0131 planlam\u0131yordur. Yeniden pazarlama yaparak ideal m\u00fc\u015fterinizi tekrardan kendinize \u00e7ekebilirsiniz. <a href=\"https:\/\/www.ayhankaraman.com\/pazarlamacilar-yeniden-hedeflemeden-neden-faydalanmalidir\/\" target=\"_blank\" rel=\"noopener\"><strong>Yeniden hedefleme<\/strong><\/a> i\u00e7eri\u011fine g\u00f6z atabilirsiniz!\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<h2><span class=\"ez-toc-section\" id=\"Hedef-Kitle-ve-Persona-Iliskisi\"><\/span>Hedef Kitle ve Persona \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hedef kitle ve persona ili\u015fkisine ba\u015flamadan \u00f6nce sizlere personan\u0131n ne demek oldu\u011funu a\u00e7\u0131klamak isterim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1376 size-full\" src=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-persona-iliskisi-scaled.jpg\" alt=\"Hedef Kitle Persona \u0130li\u015fkisi\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-persona-iliskisi-scaled.jpg 2560w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-persona-iliskisi-300x200.jpg 300w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-persona-iliskisi-1024x683.jpg 1024w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-persona-iliskisi-768x512.jpg 768w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-persona-iliskisi-1536x1024.jpg 1536w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/hedef-kitle-persona-iliskisi-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Persona-Nedir\"><\/span>Persona Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Persona nedir<\/strong> demeden \u00f6nce i\u00e7eri\u011fimizin ba\u015flar\u0131n\u0131 hat\u0131rlay\u0131n. Hedef kitlenin ne oldu\u011funu a\u00e7\u0131klarken asl\u0131nda <strong>persona ne demek<\/strong> ile ilgili cevaplar\u0131 da vermi\u015f olabiliriz. Nas\u0131l ki hedef kitlede ideal m\u00fc\u015fterilerimizin demografik bilgilerini topluyor ve analiz ediyorsak, bu durum personada da ge\u00e7erlidir.<\/p>\n<p>Persona, \u00e7e\u015fitli dok\u00fcmanlardan ve kaynaklardan al\u0131nan bilgilerin, hayali bir m\u00fc\u015fteri profiline d\u00f6n\u00fc\u015ft\u00fcrme i\u015flemidir. Reklam \u00e7al\u0131\u015fmalar\u0131ndan \u00f6nce bir persona olu\u015fturulmas\u0131, hedef kitleniz ile aran\u0131zda daha s\u0131cak ve anla\u015f\u0131l\u0131r bir ba\u011f olmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p>T\u00fcrk\u00e7esi &#8220;karakter,tip&#8221; anlam\u0131n\u0131 ta\u015f\u0131yan Persona, her bir m\u00fc\u015fteri grubunu temsil niteli\u011findedir. <strong>Hedef kitle ara\u015ft\u0131rma \u00e7e\u015fitlerinde<\/strong> yapt\u0131\u011f\u0131m\u0131z i\u015flemi, hayali bir karakter olu\u015fturursak, ba\u015far\u0131l\u0131 bir pazarlama ka\u00e7\u0131n\u0131lmaz olacakt\u0131r \ud83e\udd70. Hat\u0131rlarsan\u0131z Erkek ve Kad\u0131n olarak iki farkl\u0131 hedef kitle olu\u015fturmu\u015ftuk. Bu iki hedef kitleyi birer Persona haline getirebiliriz.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Persona-Ornegi\"><\/span>Persona \u00d6rne\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Hedef kitle analizi yaparken sizlere 3 sorunun cevab\u0131n\u0131 istemi\u015ftik. Bu sorulara istinaden ortaya \u00e7\u0131kan veriler bizim hedef kitleyi tan\u0131mam\u0131z\u0131 sa\u011flam\u0131\u015ft\u0131. \u0130\u015fte bu noktadan sonra Persona ile birlikte hedef kitlelerinizde iyile\u015ftirmeler yap\u0131p daha sa\u011fl\u0131kl\u0131 ad\u0131mlar atabilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/persona-ornegi.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1377 size-full\" src=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/persona-ornegi.webp\" alt=\"\" width=\"2048\" height=\"1144\" srcset=\"https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/persona-ornegi.webp 2048w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/persona-ornegi-300x168.webp 300w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/persona-ornegi-1024x572.webp 1024w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/persona-ornegi-768x429.webp 768w, https:\/\/www.sitedestek.com\/blog\/wp-content\/uploads\/2021\/11\/persona-ornegi-1536x858.webp 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n\n\t\t<div class=\"box success  alignleft\" style=\"width:100%\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>G\u00f6rsel Kaynak: <a href=\"https:\/\/www.haldunyildiz.com\/persona-nedir-nasil-olusturulur\/\" target=\"_blank\" rel=\"noopener\"><strong>https:\/\/www.haldunyildiz.com\/persona-nedir-nasil-olusturulur\/<\/strong><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<h2><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Hakkinda-Sik-Sorulanlar\"><\/span>Hedef Kitle Hakk\u0131nda S\u0131k Sorulanlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\t\t<div class=\"clearfix\"><\/div>\n\t\t<div class=\"toggle tie-sc-open\">\n\t\t\t<h3 class=\"toggle-head\"><span class=\"ez-toc-section\" id=\"Basarili-Bir-Hedef-Kitle-Olusturdugumu-Nasil-Anlarim\"><\/span>Ba\u015far\u0131l\u0131 Bir Hedef Kitle Olu\u015fturdu\u011fumu Nas\u0131l Anlar\u0131m? <span class=\"fa fa-angle-down\" aria-hidden=\"true\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div class=\"toggle-content\">Tek bir hedef kitle olu\u015fturmay\u0131n. 2&#8217;den fazla hedef kitle olu\u015fturman\u0131z i\u015fleri daha da verimli hale getirecektir. Olu\u015fturdu\u011funuz her hedef kitleye \u00f6zel reklam kampanyalar\u0131 olu\u015fturun. Olu\u015fturdu\u011funuz hedef kitlelere reklam kampanyalar\u0131 \u00e7\u0131kt\u0131ktan sonra A\/B testi yapman\u0131z gerekmektedir.\u00a0 Bunu yaparken tek bir reklam kampanyas\u0131 ile \u00e7\u0131k\u0131\u015f yapman\u0131z ba\u015far\u0131l\u0131 bir sonu\u00e7 do\u011furmayaca\u011f\u0131 gibi olu\u015fturdu\u011funuz hangi hedef kitlenin daha sa\u011fl\u0131kl\u0131 sonu\u00e7 getirdi\u011fini de bilemezsiniz. Yapt\u0131\u011f\u0131n\u0131z A\/B(kar\u015f\u0131la\u015ft\u0131rma) i\u015fleminden sonra olu\u015fturdu\u011funuz hedef kitlelerinin ba\u015far\u0131 oran\u0131n\u0131 g\u00f6receksiniz.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"clearfix\"><\/div>\n\t\t<div class=\"toggle tie-sc-close\">\n\t\t\t<h3 class=\"toggle-head\"><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Olustururken-Nelere-Dikkat-Etmeliyiz\"><\/span>Hedef Kitle Olu\u015ftururken Nelere Dikkat Etmeliyiz? <span class=\"fa fa-angle-down\" aria-hidden=\"true\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div class=\"toggle-content\">Hedef kitle olu\u015ftururken \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ve markan\u0131z\u0131 \u00e7ok iyi tan\u0131mal\u0131s\u0131n\u0131z. \u00dcr\u00fcn\u00fcn\u00fcz ve markan\u0131z hakk\u0131nda yeterli bilgiye sahip olmamak demek, olu\u015fturaca\u011f\u0131n\u0131z ideal al\u0131c\u0131 grubunu da etkileyecektir.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"clearfix\"><\/div>\n\t\t<div class=\"toggle tie-sc-close\">\n\t\t\t<h3 class=\"toggle-head\"><span class=\"ez-toc-section\" id=\"Olusturdugum-Hedef-Kitleler-Nerede-Isimize-Yarayacak\"><\/span>Olu\u015fturdu\u011fum Hedef Kitleler Nerede \u0130\u015fimize Yarayacak? <span class=\"fa fa-angle-down\" aria-hidden=\"true\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div class=\"toggle-content\">Olu\u015fturmu\u015f oldu\u011funuz hedef kitleler sosyal medya reklamc\u0131l\u0131\u011f\u0131, Google ADS ve geleneksel reklamc\u0131l\u0131kta i\u015finize yarayacakt\u0131r. Instagram&#8217;da reklam \u00e7\u0131kmadan \u00f6nce, Google&#8217;da reklam kampanyalar\u0131 olu\u015fturmadan \u00f6nce ve kitlenizi e\u011fer \u00e7ok iyi olu\u015fturursan\u0131z onlar\u0131 TV ba\u015f\u0131nda, radyo ba\u015f\u0131nda yakalayabilir miyim sorusunun cevab\u0131n\u0131 bile verebilirsiniz.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"clearfix\"><\/div>\n\t\t<div class=\"toggle tie-sc-close\">\n\t\t\t<h3 class=\"toggle-head\"><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Olusturuyorum-Fakat-Hep-Basarisiz-Sonuclaniyor-Ne-Yapmaliyim\"><\/span>Hedef Kitle Olu\u015fturuyorum Fakat Hep Ba\u015far\u0131s\u0131z Sonu\u00e7lan\u0131yor, Ne Yapmal\u0131y\u0131m? <span class=\"fa fa-angle-down\" aria-hidden=\"true\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div class=\"toggle-content\">Olu\u015fturmu\u015f oldu\u011funuz hedef kitlelerden net bir verim alam\u0131yorsan\u0131z, <strong><a href=\"https:\/\/www.ayhankaraman.com\/dijital-pazarlama-egitimi\/\" target=\"_blank\" rel=\"noopener\">dijital pazarlama e\u011fitimi<\/a><\/strong>\u00a0alarak hem ba\u015far\u0131l\u0131 bir sonu\u00e7 elde edebilir, hem de bu i\u015fte profesyonelle\u015febilirsiniz.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<p>Sizler hedef kitle olu\u015ftururken ne gibi sorulardan cevap buluyorsunuz? L\u00fctfen yorumlarda bizimle payla\u015f\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hedef kitle, bir \u00fcr\u00fcn\u00fcn veya hizmetin alma olas\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu grubu ifade eder. Bir \u00fcr\u00fcn\u00fcn pazarlamas\u0131nda en etkin rol alan hedef kitle, dijital pazarlamac\u0131lar\u0131n en b\u00fcy\u00fck kozudur. Bir \u00fcr\u00fcn\u00fc\/hizmeti herkese satabilir misiniz? Peki \u00fcr\u00fcn\u00fcn\u00fcze\/hizmetinize ilgi duyan kullan\u0131c\u0131 gruplar\u0131n\u0131 olu\u015ftursan\u0131z ve pazarlama stratejisini kitlenize g\u00f6re yapsan\u0131z net kitleyi yakalam\u0131\u015f olur musunuz? Bu i\u00e7eri\u011fimizde hedef kitleyi &hellip;<\/p>\n","protected":false},"author":13,"featured_media":1402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts\/1225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/comments?post=1225"}],"version-history":[{"count":25,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts\/1225\/revisions"}],"predecessor-version":[{"id":1403,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/posts\/1225\/revisions\/1403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/media\/1402"}],"wp:attachment":[{"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/media?parent=1225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/categories?post=1225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitedestek.com\/blog\/wp-json\/wp\/v2\/tags?post=1225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}